Sustainable travel fashion collection | Humanistic fashion by Hity

Thong Dong

Hity and Lina Michy launch 'Thong Dong' - inspiring sustainable travel fashion.

On May 10, 2025, in Nha Trang – Vietnam's pristine coastal city – Hity, a pioneering sustainable fashion brand, officially launched its Thong Dong | Wanderlust Threads collection, marking an inspiring collaboration with Lina Michkarova (Lina Michy) , a renowned travel photographer and filmmaker on Instagram.

Thong Dong is an invitation to embark on a meaningful adventure, where each design blends a responsible lifestyle with a passion for exploration. Through Lina Michy's lens, Thong Dong unfolds vibrant images, from the deep green of the tropical forest and the dazzling gold of the city streets to the endless spectrum of colors where the sea and sky meet.

Each product in the collection is handcrafted by Hity artisans with dedication and sophistication: from lustrous Bao Loc silk and breathable, versatile linen to handcrafted straw sandals from Nga Son. Beyond providing comfort and practicality for your journey, Thong Dong is also a testament to a commitment to protecting the planet, with eco-friendly materials, responsible production processes, and a partnership with the local community.

"Leisurely" evokes a spirit of freedom, ease, and unconstrained living. It's when your feet touch the soft sand, the sea breeze caresses your skin, and the waves murmur like an endless melody. It's also when you sit on a mountaintop, letting your mind wander with the clouds, realizing your own smallness yet completeness in the vastness of nature.

Thong Dong embodies that spirit, transformed into designs to accompany you every step of the way:

Lightweight in every fold, making luggage simple and the journey more relaxed.
Flexible in every movement, allowing you to freely explore, whether on white sand, green forest, or city streets.
Be confident and graceful in your demeanor, so that every step you take is filled with self-assurance and radiance.

As shared by Ms. Kim Anh, Brand Director of Hity:
“Collaborating with Lina Michy is a significant milestone, realizing Hity’s aspirations. We found common ground between Lina’s passion for travel and love of nature and Hity’s mission: to create fashion that is not only beautiful but also inspires a sense of sustainable responsibility. Thong Dong | Wanderlust Threads is more than just a collection – it’s an invitation to explore the world with clear style and purpose.” Thong Dong is not just about clothes to wear on the go, but also about the mindset we have for living:
Freedom – Openness – Connection.

"I am still here, coming and going at will." - Thich Nhat Hanh

Style (DNA)

Relaxed and natural: Loose, breathable clothing, suitable for the tropical climate, brings a light and comfortable feeling to every trip.
Versatile and convenient: Easy to match with outfits, easy to fold, suitable for everything from strolling around town and going to the beach to adventure.
A spirit of connection: Patterns and materials evoke nature – absorbent linen, rustic cotton, colors of earth, sky, and sea.
Tropical style: Free, cheerful, and full of adventurous energy.

Feeling

Thong Dong's customers are young people (or young at heart), always seeking new journeys, and yearning for:

Freedom: escaping the constraints of everyday life, to live and breathe in harmony with nature.
Connection: Rediscovering a connection with the earth, water, wind, and sun – the elements that nourish humanity.
Relief: a feeling of not being bound, carrying less but living more.
Discover: every trip is not just about places, but about experiences that enrich memories.

Thong Dong touches the hearts of its customers through a sense of liberation, allowing them to feel most free and authentic when surrounded by nature.

Value

Freedom: encourages living and moving without barriers.
Connection: Fashion becomes a thread that connects people with nature and local culture.
Versatility: easy to fold, easy to match, suitable for many trips.
Sustainability: using eco-friendly fabrics, emphasizing the spirit of light travel – “carry less, live more.”

Keywords: mood and inspiration

Coastal road
Walking barefoot on the sand
The sea breeze blew, fluttering her dress.
Purple and orange sunset on the water's surface.
Raw linen fabric, naturally dyed cotton.
Lightweight backpack, compact luggage
Relaxed, unhurried smiles.
The scent of sea salt, the sound of crashing waves.

Tone

Fresh and free-flowing: the language is expansive, not restrictive, and evokes imaginative and imaginative imagery.
Relatable: easy to understand, connected to real-life experiences (trip, sea, wind, sun).
Inspire: to ignite the desire to pack your bags and travel.
Relaxation: brings peace, slowness, and freedom from pressure.

"Leisurely living isn't just about the journey; it's about choosing to live: relaxed, free, and uninhibited."
"Carry less, live more. 'Thong Dong' (meaning 'free and easy') is the lightest luggage for any trip, because it's in your mindset."
"Every road, every breeze, every horizon opens up when you take your time."