Partners at Hity

The creators of Hity

Meet the artisans who make the silky dresses you wear from Hity. They are artisans, consultants who share a strong belief in sustainable fashion to build Hity into what it is today.

♥ BAO YEN - Co-founder. Production manager

"Hello everyone, I'm Bao Yen, technical manager at Hity Studio"

"Clothes from famous luxury brands in the world, especially from fashion capitals like Italy and France, always go through a meticulous hand-cutting and sewing process by experienced artisans. When watching documentaries about the process of creating a classy dress, you will not find too many machines but the skillful hands of the cutter and tailor. In the garment industry, machines can help increase productivity, but whether or not they are beautiful, delicate and soulful still depends on the diligence of each cut and stitch of the artisans.

I have been with Hity for more than 15 years because we share the same belief: hand-cut and sewn products always bring high aesthetic value among billions of fashion products produced around the world. We are committed to bringing sophisticated and classy handmade fashion products from the hands of Vietnamese artisans."

Viet Phi - Customer Experience Management

"Hi everyone, I'm Viet Phi, Customer Experience Manager at Hity."

During my time studying at the Faculty of Tourism of Nha Trang College of Arts and Tourism, I have gone through an interesting journey, learning many artistic values ​​for life, directing my soul towards the beauty and kindness of people. Initially, I dreamed of becoming a tour guide to take people to explore the remote and beautiful lands of the country. But life always has unexpected turns, and sometimes we discover new passions in the process. I discovered that in myself there is always a passion for making people beautiful. With a little talent and a lot of research on visual arts and coordination, the art of customer care, I was destined to work with Hity. I chose Hity because I felt that this is a sincere organization, respectful and dedicated to the feelings of the team and customers. The relaxed spirit, creative freedom, discipline, and seriousness in work, along with the strong spirit of solidarity but always fair in evaluating each individual's contribution at Hity have motivated me to believe that this is where I belong.

At Hity, we are not just a fashion brand, but also a passionate, dedicated, and determined team that brings customers authentic, comfortable, and safe experiences. We always put customers first. Customers are the source of encouragement and motivation for us to constantly improve and serve better. We do not just sell products, we build sincere relationships, listen and respond to the needs of each customer with dedication. We want our customers to always feel safe, satisfied, and happy when coming to Hity. We do not create a shopping store. We build a space where customers will spend relaxing moments comfortably enjoying fashion. We are a brand with a sincere heart, and my mission is to ensure that each of our customers feels special and cared for, each product we create is a work of art and a symbol of sustainable fashion. As a Customer Experience Manager, I am responsible for building and developing a team of consultants, who I believe are the most important members in delivering valuable experiences to customers. I am happy that together we have built a quality, sincere and trusted fashion brand.

We believe that product quality is at the heart of every project. We pay close attention to every step of the hand-cutting process, ensuring that every product we create is not only fashionable and classy, ​​but also sustainable. This is the foundation of our customers' trust, and I am absolutely confident that we will never lose this.

I don't just work at Hity to pursue my passion for fashion. At Hity, I continuously learn, improve my knowledge and skills in the fashion consulting profession. This is a job that requires creative thinking, aesthetic knowledge, flexible communication skills, and patience. I have also matured in my career, learned professional ethics, persistent passion, and a sense of responsibility towards customers. I am proud to be a representative of Hity, bringing the value of a sincere brand, always focusing on bringing quality products and services directly to customers. And I am confident in leading consultants to deliver experiential values ​​to each customer coming to Hity."

♥ MY DUYEN - Style Consultant

"Hello everyone, I'm My Duyen, style consultant at Hity"

"I love fashion. Fashion is like every drop of blood flowing through my veins. I like to dress beautifully, I feel more confident when I dress beautifully. Then I transfer my own liking to customers. I love looking at elegant, beautiful women who know how to take care of themselves. As someone who has a lot of contact with customers, I just wish to serve and advise any woman to be more elegant, happier, and more joyful when their appearance is more beautiful.

I have been with Hity for over a year, not a short time but not a long time. But I always feel lucky, proud and happy to work here.

Hity provides me with a professional, dynamic and creative working environment. This place not only helps me to develop my own abilities but also motivates many other employees to work more effectively. I especially like Hity's corporate culture, which is mutual respect and understanding between leaders and employees. At Hity, all employees' contributions are listened to and recorded. This has become the motivation and inspiration for me to work better every day.

In addition, I also have the opportunity to learn and develop myself continuously. At Hity, I learned not only about retail but also about products, materials, sewing methods and fabric origins.

What impresses me most about Hity is the customers. Here, I have met many customers from all ages, professions and personalities. Each customer brings me valuable experiences and lessons. I always try my best to bring customers the best experiences, helping them to be satisfied with Hity's products and services.

For me, customers are not God but beautiful gifts from God. I always want to be a friend, a companion of customers. I will listen, understand and help customers solve problems. I hope that customers will feel my sincerity and enthusiasm.

I believe that Hity will continue to grow and become more successful in the future. I will do my best to contribute a small part to the company's development.

Founder

Hity was founded in 2016.

Ty Trang - co-founder

In 2003, Ty Trang, the eldest sister in the family, after graduating from university in Saigon, realized that her love for sewing machines, embroidery frames and the coastal city of Nha Trang had never faded. Trang packed up her 6 years of studying and working, said goodbye to Saigon and started building the Hity clothing store in her hometown of Nha Trang. Since her elementary school days, Trang had shown her love for fabric by diligently collecting fabric to sew clothes for her dolls. The little dolls were dressed in cute and lovely dresses every day. By the time she reached high school in the 80s, after just a few days sitting on the sewing machine at an extracurricular vocational class, Trang had sewn many shirts for the whole family, including her two curly-haired dolls. The day she started her business in Nha Trang, embroidered linen shirts began to appear and attracted both locals and tourists who loved handmade garments with attention to detail and outstanding quality of finishing. In those days, Nha Trang people were economically better off thanks to tourism and foreign exchange remittances. In those days, handmade goods were popular because few fast fashion brands entered the Vietnamese market.

There are ups and downs. After its glorious years, Hity fashion began to lose its direction. Over the years, Hity customers gradually switched to other brands.

Thu Hien - co-founder

In that context, in 2016, Ms. Hien - the younger sister in the family, after many years working in multinational companies in the role of sales channel development, supply chain management, and brand management, decided that there was a need for a sincere and kind Vietnamese fashion brand to serve Vietnamese customers. She gave up her senior management job to establish a company that owns the Hity brand, which is now one of the prestigious fashion houses in Vietnam, recognized by customers as a trusted brand in the field of modern tailoring and quality designer fashion.

"Hello everyone, I'm Thu Hien, co-founder of Hity fashion.

My entrepreneurial journey began when I was in my early 30s. After years of experience in marketing-intensive jobs, I started working as a founder for companies specializing in outsourced marketing services, lingerie manufacturing, and retail. In each project, I was involved in leading the construction of everything from the first brick of the startup. What motivated me was my intense passion and relentless determination to lead my team to meet the high expectations of investors.

After a decade of continuous learning while holding foundational positions, I made the important decision to launch my own business venture in the fashion and apparel industry. I realized that I possessed a unique combination of creativity and a strong business mind. I joined forces with my partners to establish Hity driven by a strong idea and motivation to create change in the Vietnamese fashion industry. At that time, the concepts of sustainable development, eco-friendly environment, genuine "Made by Vietnamese" and "Made in Vietnam" products were in a state of confusion, with items often shipped in from overseas and quickly relabeled as "Made in Vietnam."

Furthermore, since my days working in American garment companies, I have always been troubled by the sight of tons of textiles from neighboring states continuously pouring into my country, taking away the jobs of many skilled tailors, creating countless waste materials for the environment. I have had a desire to contribute to positive changes in society, especially in the field of green living in Vietnam. This journey began with the spirit of "eating well, wearing well, living well." Our business activities revolve around the goal of developing a fashion brand with its own spirit, its own soul and responsibility, not only helping people feel satisfied, comfortable and elegant but also contributing to raising consumers' awareness of the transformative power of wearing quality clothes. It can influence their thinking and lead them to the path of sustainability and health care. Every individual at Hity is imbued with the Zero Waste philosophy.

At Hity, my colleagues and I firmly set strict standards in customer service: no lying to customers, always sincere, enthusiastic and dedicated to customers. When seeing a customer wearing an unattractive shirt, the store staff must not convince the customer to buy it by falsely complimenting. The duty of a fashion consultant is to provide customers with advice and designs that honor the customer.