City

Amidst the hustle and bustle of modern urban life, there is still a faint breath of tradition, reminding us of a simple yet vibrant Vietnam. Hity’s “Pho Thi” collection is a bridge connecting these two worlds, where old values ​​are delicately blended with the youthful, free spirit of the new era.

The drunken city looks interesting...

Inspired by the song Pho Thi by musician Tang Nhat Tue and sung by Pham Anh Duy, Hity's collection is a symphony about a vibrant Vietnam, where traditional beauty is respected and cherished in the modern lifestyle. The designs in the collection not only honor typical costumes such as Ao Dai but are also creatively innovated, bringing suitability and convenience to a contemporary lifestyle.

The drunken city looks so interesting, why do my eyes sting like those unlucky people?
The city is crowded with people, I'm like a homeless kid who doesn't come home...
This is the wind blowing in the middle of the drunken night, the street tilts in the wind, the moon lies at my feet
Don't you miss me so much, that you feel dizzy and nauseous?
Tim please go to sleep and stop making noise...

Vietnamese urban life always resonates with a harmony of tropical colors, noisy energy, and a whirling pace of life like the flow of motorbikes going up and down the streets. In the midst of the hustle and bustle, sometimes you will find peaceful corners where you can sit quietly, do nothing, just feel the flow of time in space. However, it is also from those seemingly quiet corners that you can be drawn into the vibrant rhythm of street calls, music, and conversations echoing from the small street life of my house there.
Our “Town” is exactly that. The designs in the collection realize our desire to bring the typical Vietnamese ao dai back to everyday life. Each design is a fusion of tradition and modernity, preserving the soft, elegant beauty of the ao dai, while at the same time innovating with creative details to be convenient and suitable for contemporary life.

"Pho Thi" invites you to embark on a journey to discover the beauty of Vietnamese urban life - where every corner, every step contains its own story and attraction, told through every fold and stitch.

Ao dai – a symbol of elegance and modesty – is now breathed with a contemporary breath by Hity with a flexible shape, easy to apply in all situations, from the office to the dynamic streets of urban life. Along with that, other designs in the collection also bear a strong tropical imprint: youthful, dynamic and very close to the climate of Vietnam.

Modern and dynamic ao dai design using Vietnamese silk from sustainable fashion brand Hity

The ao dai design by sustainable fashion brand Hity cleverly combines the silk of Lam Dong plateau and brocade of the Northwest mountains.

The soulful melodies and sparkling urban images in each verse have become the inspiration for Hity to tell stories through the language of fashion. With creativity in innovating traditional costumes such as the ao dai, the collection is a fusion between memories and the present. “Pho Thi” not only honors the beauty of heritage but also conveys a profound message: Although time changes, core values ​​are still cherished, like the way people always preserve the silhouette of the old street in the heart of today's urban area.

Hity's "Pho Thi" is a message: Even though time passes, core values ​​are always preserved, like the way people love the old streets in the heart of the city today.

The Soul of the City: Woven from Mother Earth, Preserving Tradition, Reaching for the Future

On the journey of connecting heritage, past and future, Hity brings to the “Pho Thi” collection sustainable materials imbued with nature, typical of Vietnamese regions. Soft silk from Bao Loc silk land, Lam Dong; shiny silk from Tan Chau, the land known as the silk queen; habotai silk with contemporary dyeing techniques and color gradients from the Central region – all are created from natural silkworms, not only perfect for the tropical climate but also a symbol of the delicate material heritage in Vietnamese culture.

Hity's ao dai designs bring a fresh contemporary breath with the delicate combination of flowing silk ao dai and straight-cut linen pants. The soft, flowing silk ao dai symbolizes the constant, graceful movement of life, skillfully combined with the sturdy shape to evoke the resilient image of Vietnamese women, creating a perfect balance between feminine beauty and high practicality. This combination not only creates a balance between traditional beauty and modern practicality but also meets the needs of flexible and dynamic movement of today's women. With this fashion style, Hity not only honors Vietnamese identity but also brings convenience and confidence to the wearer in all circumstances.

Each design in the collection is embellished with exquisite hand-embroidered motifs by artisans Thu Van of Chau Thanh village (Ben Tre) and Ty_Trang of Nha Trang. Images of birds, animals, and tropical plants not only enhance the beauty of each outfit but also tell a vivid story about Vietnam's nature.

Bao Loc silk ao dai design with hand embroidery of lotus and stork motifs, familiar to Vietnam

With a philosophy of sustainable fashion and a spirit of honoring local values, Hity demonstrates a strong commitment through “Pho Thi”. From prioritizing the use of local materials to collaborating with talented artisans, Hity not only preserves tradition but also brings quality products that are both rooted in their roots and in tune with modernity.

Ancient people. City

“Street” evokes the image of busy streets, places of business and commerce, the vibrant, bustling space of daily life. “Market” is a place of trade and commerce, operating the center of goods circulation in society. “Street” is a symbol of hustle and bustle – the center of culture, economy and society, where the breath of daily life blends with the prosperity of the city.

For the ancients, the city was not simply a place for trading goods but also a space to connect the community, express personality and style. When going out, especially to the market, the ancients always maintained a neat style in both appearance and behavior, because they believed that the external image was a mirror reflecting dignity.

Unlike the simplicity of modern life, the ancients paid special attention to the way they dressed when going out, especially to crowded places like markets. Women often wore flowing ao dai, or ao ba ba combined with conical hats, exuding both rusticity and elegance. Men chose traditional ao dai, adding a solemn turban, showing respect for public spaces.

The color of the clothes worn when going to the market is also important: dark tones such as brown, black, and dark blue are popular because of their elegance and modesty. In particular, each outfit is clean and neat, showing respect to those around you. The ancients believed that going out is a way to show one's dignity.

The checkered scarves draped over the shoulders or the hand-embroidered cloth bags are not only essential items but also highlights that create a unique style. For women, wooden clogs or leather sandals not only beautify but also help them walk more gracefully and confidently in the crowded city.

Not only stopping at appearance, the ancients paid special attention to the way of behaving in public. They believed that the way of speaking, walking, and behaving in public was a mirror reflecting one's character. A leisurely walk, bright eyes, and gentle words were the standards of elegance and dignity.

When communicating, whether buying and selling with strangers or meeting acquaintances, politeness and courtesy are always given top priority. People avoid arguing or acting rudely, because that not only damages their own image but also affects the family's reputation.

The ancients considered the market not only a place to exchange goods but also a miniature cultural center, where people faced each other with civilization and sophistication. In the bustling atmosphere of the city, the image of people dressed neatly and behaving properly is a vivid picture of a society that respects morality and dignity.

The elegant and civilized style of Vietnamese people in the city is not only limited to clothing or appearance. It is a meaningful message about how each person respects themselves and treats the surrounding community harmoniously. Although modern life is constantly changing, these values ​​​​are still valuable lessons, reminding us of self-respect and self-esteem that need to be preserved and promoted.

With Pho Thi, Hity does not stop at creating fashion, but also conveys love and national pride. Hity invites Vietnamese people to wear costumes that are not only imbued with the cultural identity of the country but also suitable for modern life; to immerse themselves in the breath of the motherland through indigenous materials, honoring the talented artisans of the homeland. Each piece of fabric woven from the motherland will take us soaring on the journey to proudly introduce the image of Vietnam to the world.