The essence in every breath of Vietnamese fashion
In February 2024, Hity is pleased to announce a passionate project, in collaboration with the Thu Van hand embroidery artisan group from An Phuoc craft village, Chau Thanh, Ben Tre. The project will bring unique fashion designs, blending the quintessence of contemporary design and traditional Vietnamese hand embroidery art, promising to open up profound, luxurious and sustainable fashion experiences with the flow of time.
Vietnamese soul in traditional hand embroidery art
An Phuoc craft village is famous for its exquisite hand embroidery art and traditional handicrafts of making coconut products, which have been preserved and developed through many generations. This place has produced exquisite hand embroidery products, exported to many countries around the world such as Japan and Korea.
On the basis of contemporary design, traditional hand-embroidered motifs are given creative wings, perfectly blending with minimalist shapes, creating unique and inspiring fashion products. That beauty is the perfect blend of two seemingly opposite worlds, bringing a unique and inspiring fashion experience. More than fashion, each design is a story about Vietnamese culture, expressing pride in the long-standing tradition of embroidery. Not only beautiful, the products also have high cultural value, making them exquisite gifts for those who love art and appreciate national identity.
Intersection of traditional hand embroidery art and contemporary design
The products of this collaboration include costumes, fashion accessories and home decoration products. The products are meticulously hand-embroidered with sophisticated motifs, bearing the mark of Vietnamese embroidery techniques. Each work is a perfect blend of modern beauty and craft village heritage. The skillful hand-embroidering technique of the Thu Van artisans in each meticulous needle and thread breathes life into each motif of Hity's delicate designs, creating a unique and original beauty for each product.
Cam Tam Tu Khau Project
More than a fashion project, Cam Tam Tu Khau is a tribute to cultural heritage, a creative playground for hand embroidery artisans to show their talents and introduce the quintessence of Vietnamese handicrafts. With our modest capacity, we together strive to preserve and develop the precious hand sewing arts of our country. The project hopes to gradually bring us back to the value of traditional tailoring, of slow fashion, of embroidery, of knitting, where meticulous stitches are respected and preserved.
The "Cam Tam Tu Khau" project by Hity celebrates the artistry of Vietnamese hand embroidery, intertwining the beauty of nature and the spirit of the people from Vietnam's tropical landscapes. Featuring intricate craftsmanship by local artisans, this collection is a tribute to the harmonious connection between humans and the lush environment. Each embroidered detail in the collection reflects the serene beauty of Vietnam's vibrant flora, offering a wearable story woven with heart, passion, and cultural heritage.
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