WGSN, the global authority on design and consumer trends, and Coloro, the global authority on the future of color, have announced Apricot Crush as the Color of the Year 2024.
Apricot Crush - Apricot Crush has a refreshing, refreshing and energetic tone, making it the perfect choice when consumers are struggling with a range of emotions and uncertainty about the future.
Apricot Crush is a subtle blend of warm, vibrant orange and energetic crushed apricot, creating an attractive and unique color scheme. This color symbolizes joy, optimism, and life. When autumn comes, Apricot Crush becomes even more familiar and intimate, helping us immerse ourselves in the romantic picture of autumn with bright red ripe apricots on the branches, welcoming the last sunlight of the day. Apricot Crush brings warmth and gentleness to the space, but is no less prominent and noble. This color is not only a harmonious combination of the fresh sweetness of orange and apricot, but also a symbol of warmth and affection.
Apricot Crush will be a prominent color across many sectors, as people look for positive things to look forward to after two years of the pandemic. Apricot Crush is both restorative and energetic, reflecting the ongoing need for stability, safety and recovery. Apricot Crush borrows the beauty of nature while combining the vitamin-rich and naturally antioxidant benefits of apricots and oranges to convey a message of care, connection and community. Together, we will cultivate a hopeful and positive mindset to always be ready to face difficulties and challenges with strength.
In addition to the main color, WGSN and Coloro also announced 9 other colors that are predicted to become popular in 2024. They are:
- Future Dusk , a deep and mysterious blue, symbolizes discovery and new possibilities.
- Aquatic Awe , a transformative turquoise, symbolizes connection to nature and harmony.
- Peppered Poppy , a bright and bold red, symbolizes confidence and self-expression.
- Plum Haze , a light and delicate purple, symbolizes elegance and luxury.
- Olive Drab , a deep, neutral olive green, represents stability and balance.
- Chestnut Bronze , a deep and warm bronze brown, represents comfort and stability.
- Ginger Root , a deep and warm earthy orange, represents nature and a connection to the earth.
- Cloudy Blue , a cool, pale blue, represents peace and relaxation.
The colors of 2024 reflect emerging trends in society, such as concern for the environment, the search for balance and harmony, and the desire to connect with positive things. These colors promise to bring a promising and optimistic 2024.
Here are some ways to apply the colors of 2024 in design and decoration:
- Apricot Crush can be used to create an accent piece for a space, such as a wall or a piece of furniture.
- Future Dusk can be used to create a mysterious and alluring atmosphere.
- Aquatic Awe can be used to promote feelings of relaxation and peace.
- Peppered Poppy can be used to create a playful and energetic feel.
- Plum Haze can be used to create an atmosphere of luxury and elegance.
- Olive Drab can be used to create a comfortable and cozy feel.
- Chestnut Bronze can be used to create a warm and intimate feel.
- Ginger Root can be used to create a natural and intimate feel.
- Cloudy Blue can be used to create a relaxing and tranquil atmosphere.
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