Story

Welcome to Hity’s world, where every piece is crafted from natural Vietnamese fabrics and inspired by the gentle rhythm of Nha Trang. Here, mindful living means dressing with intention, embracing comfort, and carrying the spirit of the tropics wherever you go.

Natural fibers, natural you.

At Hity, we believe fashion should feel as good as it looks. 

Each piece is crafted from natural Vietnamese fabrics — silk, linen, and cotton — chosen for their beauty, breathability, and connection to the earth.

Rooted in the tropical rhythm of Nha Trang, our designs invite you to slow down, savor the moment, and dress with intention.

Here, mindful living means more than clothes — it’s a lifestyle of comfort, elegance, and harmony with nature. Welcome to a space where style is soulful, and every thread tells a story.

We design our clothes and accessories to last longer. And we’re here to help you take care of them for longer, too.

• Style with soul. A secret garden where slow fashion meets well-being for a tropical soul. Flourishing fashion for mindful moments. Breathe in. Slow down. Dress well. Live mindfully. 

• Natural fibers, natural you

• Consciously crafted in the tropics.  

Fabric manufacturing

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Fabric dyeing

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Material transit

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Product manufacturing

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Commercial garment wash

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Packaging

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Shipment

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Customer garment care

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Garment end-of-life

Why is Scale important?

At Hity, we think about all the costs in creating fashion—not just the price tag.

We share this information on every product page of our website and tell you what impact each garment has on the environment, and how it reduces these impacts compared to most clothes bought in the US. This way we all get to see the total cost of fashion so you can make empowered choices. And we can keep creating better solutions when it comes to making clothes, like how we source.

What impacts do we measure?

 CO2

Production emits carbon dioxide and other greenhouse gases, which pollute our atmosphere and contribute to climate change. Cotton, leather, and other raw materials grown in industrial farms create huge energy footprints. Polyester, nylon, and other petroleum-based fabrics emit harmful volatile organic compounds and nitrous oxide - a greenhouse gas almost 300x more potent than CO2.

 Water

Manufacturing textiles is very water intensive. Processes like cultivating crops, extracting and cleaning the fibers, spinning it into yarn and weaving yarn into textiles require water. When reporting water footprints in the production of our garments, we look at the potential of water deprivation by considering both water consumption and scarcity/region.