When the concept of "sustainability" had not yet become a popular topic and attracted much attention as it is today, at Hity, we started to think a lot about what was happening around waste, water, and the environment. We pioneered the path of sustainable fashion from very small things but brought long-term effectiveness such as applying the rule of no waste fabric (turning all waste fabric into bags for customers, creating useful decorative items from waste fabric), no chemicals (processing fabric with water and sunlight, not soaking in chemicals, minimizing exposure to industrial heat), cooperating with local artisans to create a fair and worthy business environment for the indigenous people...
Reduce - Reuse - Recycle
Our journey starts with very small actions but brings long-term and meaningful effects in the spirit of Reduce - Reuse - Recycle . We understand that sustainable fashion is a long journey, not too difficult, but requires commitment and consensus from both the Hity team and customers. It is a change from thinking, awareness to responsibility in production and consumption. Despite limited conditions and capabilities, Hity is determined to start with small things to create big changes.
One of the highlights at Hity is the unique and colorful fabric bags - the bags that our customers always love. Each bag is made from leftover fabric pieces during the clothing production process, to optimize materials and minimize waste. With the zero waste criterion, Hity takes advantage of every leftover fabric piece to recycle into useful products for everyday life.
When leaving the store, customers not only take home a fashion item, but also a convenient cloth bag - which can be used for shopping, going to the supermarket, or for children to carry books for extracurricular activities. These bags are the result of the care of the style consulting team at each Hity store, bearing the brand's mark and reminding each of us of the importance of a green, sustainable lifestyle.
Sustainable materials
As a local fashion brand, we set the standard for what we create. Our vision is to achieve more sustainable fashion designs and products, prioritizing materials with lower environmental impacts and incorporating circular design criteria into our products. Our goal is that by 2030, these elements will dominate product design and 100% of our fibres will be sourced more sustainably or recycled.
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