According to the experts from the Pantone® Color Institute, the colors for New York Fashion Week Spring 2024 are a bit nostalgic, but also speak to the transformation as we move towards a more positive way of life. This palette reflects a new spirit of freedom in familiar, reminiscent tones , opening the door to exploring our creative potential to reshape the future. With the desire for personal expression at the heart of fashion, a sense of joy and comfort is conveyed through the colors we interact with as we enter a powerful new age, a bold new era.
“The Spring 2024 Fashion Week Colors inspire a sense of liberation, opening a window into the imagination and stirring our unique artistic spirit, allowing us to express ourselves more creatively,” said Leatrice Eiseman, Executive Director of the Pantone® Color Institute. “A harmonious blend of familiar hues infused with contemporary style, the Spring 2024 NYFW New York Fashion Week Colors present a new interpretation of a moment in time when memories of the past and glimpses of the future bring hope to the present.”
In other words, the NYFW Spring 2024 colors are a mix of familiar and contemporary shades that represent optimism and faith in a brighter future. These are colors that will help us express ourselves more creatively and boldly.
In total, the palette of 10 primary and five base colors offers a softer palette than previous springs, but they’re also complementary and easy to mix and match. All of which, according to Pantone Color Institute executive director Leatrice Eiseman, appeals to more and more creatives in other fields who are looking to fashion for inspiration.
“These colors will definitely be an inspiration, even for industrial design,” she said.
Color Palettes at NYFW 2024
No matter what field of design they work in, those who work with color should look to other industries and see how they're using color—whether it's in automotive, interiors, tech, film, or anime. "Fashion has always been a leader in setting color trends, of course," says Eiseman. "We'll see more evidence next year that electronics and even artificial intelligence will follow, if not exactly, the lead of fashion."
In general, color trends are less about individual cultural influences and more about the overall cross-cultural mood. “When you walk down the streets of Taipei, you get the same mood as when you walk down the streets of Chicago. I don’t see anything like Barbiecore pink having a strong influence on the direction of fashion.”
The spring-summer trend report should appeal to consumers with an overall balance of warm and cool colors, as well as the personalization that has become a priority for many in recent years, Eiseman said. “They’ve thrown out a lot of the so-called color rules and are willing to experiment. This sense of liberation is a constant. It’s been going on since COVID-19. Even though we’re still reading about new variants of the virus, the initial anxiety around it is easing. We’re still allowing ourselves a little bit of freedom, which opens up the space for imagination.”
“That creativity comes from sustainability and using what we have,” she continues. “At the same time, we know that the human eye is very finicky. We’re not at the point where people are going to stop and buy. We’re like little kids. We still want to have shiny stuff to play with. That’s where color really comes in—it makes the eye curious and makes you want to buy.”
In the same way that people sometimes turn to food to refresh their spirits, the spring-summer color palette can be equally restorative. According to Eiseman, the health benefits of herbal teas, for example, go beyond improving personal health. “They’re restorative in every way. They’re not just refreshing to drink, they’re refreshing to look at.”
Here are Pantone's Spring/Summer 2024 colors for New York Fashion Week:
Rooibos Tea 18-1355: This is a rich red with rich, forest notes. This soft red has the same effect as a dress that has been stored in a cedar-scented chest for a long time, says Eiseman. Gucci, Zegna, Josie Natori, Bally, Emilio Pucci and Alexandra O'Neill of Markarian are among the pioneers in using this color.
Orangeade 17-1461: A soft orange with a hint of tartness, a little fruity, but not too bright orange. Draper James and Sandy Liang are among those who have adopted this color. “These soft hues are absolutely a nod to sustainability, recycling, and secondhand clothing. There’s no doubt about it—there’s a lot of interest. It goes beyond the concept of a trend,” says Eiseman.
Watercress 17-0220: Watercress, a refreshing, spicy blue, is popping up in designer collections and sports brands. Under Armour and Kate Spade New York have taken notice. 
Desert Flower 15-1435: A Desert Flower shade, capturing the vitality and warmth of desert flowers. This shade offers a blend of sophistication and freshness, which can be seen in designs from fashion brands and the beauty industry. 
Chambray Blue 15-4030 : The return of the Canadian denim suit—jean on jean—and many people's abiding love of Y2K-friendly jeans have helped revive this shade of blue. With a little vibrancy, Chambray Blue has a more vibrant quality than basic denim, says Eiseman. Talbots used it for sweaters. It was also used in Yayoi Kusama's swim structure outside the Louis Vuitton store in Paris. 
Pastel Lilac 14-3812: Without a doubt, this pale purple is a nod to the past because it conveys a nostalgic feeling from Pantone's perspective. Rebecca Hessel Cohen of LoveShackFancy and Amy Smilovic of Tibi seem to agree. Many people call this purple "lilac" because they associate it with a sense of taste, Eiseman says. 
Marlin 18-3932: This aqua blue isn't just a favorite of Key West lovers like Ernest Hemingway and Jimmy Buffett. This tropical hue is like "taking a dip in warm water," says Eiseman, "Again, we have to think about climate change and temperature. There's a perception that this color will keep you cool." 
Lemon Drop 12-0736: Full of vibrancy, this Lemon Drop yellow has a slight green undertone, creating a refreshing quality. Hanako Maeda of Adeam and Marcelo Gala of Mirror Palais wore this shade. 
Mint 16-5938: Like Marlin, this cool blue is a breath of fresh air as the planet continues to warm, according to Eiseman. Noting that some of the colors have names that relate to food, Eiseman says, "Thinking about climate and climate change, we definitely need a lot of color this summer to cool us down. Maybe looking at next spring, that's something we'll need to think about as well."
Capri 15-4722: Like the blue waters of a blue grotto, there's no doubt that vibrant Capri is "a consumer favorite." It also carries an escapist vibe with many people looking to retreat from the real world. Even the color's name—which is a nod to the island in Italy's Bay of Naples—suggests that mood. "While we know that air travel has its challenges, people have a little more freedom in their schedules. There's also a realization that life is short and people want to make the most of it now. We don't know what the future holds," the colorist adds, and "anytime you're in the blue-green family, it's hard to go wrong. They're just so universal, and with everything else in the palette, it's the perfect complement to the other warm hues in the palette."
Neoclassical Color Group at New York Fashion Week:
Not only are these colours reliable, they also offer a contemporary look even when worn alone. The classicism associated with each shade means they will be long-lasting wardrobe staples.
Brilliant White 11-4001: Shiny and sophisticated, Brilliant White pairs well with any other color in the palette “with great contrast,” says Eiseman. Tory Burch understands that concept. “It’s simple, but at the same time, it’s modern.” That translates to primary colors through very clean shapes.
Mushroom 14-1305: Mushroom, a modern sand-pink shade that offers comfort and versatility. Equal parts beige and gray, Mushroom offers versatility. Bruno Cucinelli needs no convincing, and Montblanc is a fan, too. “People are thinking more about how they spend their money. They want to invest more in neutrals because they know they’ll last longer. That doesn’t mean they won’t buy color because color is something that catches your eye, online or in stores,” says Eiseman. 
Northern Droplet 14-4104: Like a rainy day, this gray brings peace. Like its fellow Quiet Shade gray, North Droplet is a reliable, mysterious, and protective color. Alejandro Gómez Palomo of Palomo Spain agrees.
Quiet Shade 18-4006: Quiet Shade is a mysterious, protective gray. Newcomers like Sami Miro and established designers like Thom Browne and Dennis Basso are fans.
Brush 16-1317: A utilitarian khaki, Brush blends naturally with its surroundings. Clare Waight Keller used it for her Uniqlo collection and Jane Siskin incorporated it into Cinq à Sept designs. 
Hity translated from Women's Wear Daily
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